Overview
A Canadian law firm asked us to make its website a steady source of client enquiries, on Google and in AI assistants like ChatGPT and Gemini. This project was delivered by Scozey, the SEO and web brand of Atulya Intelligence.
Problem
The firm had a professional website, but its pages were not written for how people search for legal help, and AI assistants had little clear information to quote about it.
The challenge included:
- Page copy not matched to real search questions
- No structured data for search engines or AI to read
- Thin local presence across directories and profiles
blog posts planned in a content strategy
In legal services, trust and clarity decide who gets the call. The site needed to say the right things, in a way both people and machines understand.
Approach
We ran a full SEO and GEO audit, then implemented the changes directly on the site instead of handing over a report.
What we delivered:
- Rewritten page copy, titles and meta descriptions for every key page
- GEO pack: JSON-LD structured data, FAQ blocks, llms.txt and robots.txt
- Local presence: legal directories, city citations and business profiles
Every recommendation came with paste-ready copy, so nothing waited on a developer.
Outcome
The firm now has a clear, well-structured site, a year of planned content and monthly reports it can trust.
What the engagement includes:
GA4 organic search reports by region
data-quality flags, not vanity numbers
Want your business recommended by Google and AI assistants? Scozey and Atulya AI can do the same for you.
Before vs After
From brochure site to enquiry engine
Before
- Generic page copy
- No structured data
- Weak local listings
- No reliable reporting
After
- Search-focused page copy
- JSON-LD, FAQs and llms.txt
- Directories and profiles set up
- Monthly honest GA4 reports