When someone nearby searches for what you sell, Google shows a map with three businesses. Your Google Business Profile decides whether you are one of them.
A Google Business Profile is your free listing on Google Search and Maps. It shows your name, address, phone, hours, photos and reviews. For local shops, clinics, showrooms and service businesses, it often brings more calls than the website itself.
Get the basics exactly right
Use your real business name, the correct category and the same address and phone number that appear on your website. Mismatched details confuse Google and push you down the map. Verify the profile so you can manage it fully.
If your details do not match everywhere, Google does not fully trust any of them.
A profile that wins the map
Complete profiles get more clicks. Work through this list once, then keep it fresh.
- Pick the most accurate primary category
- Add opening hours, including festival changes
- Upload real photos of your shop, team and products
- Ask happy customers for reviews and reply to every one
- Post offers or updates at least twice a month
Need help?
Scozey, our SEO and web company, sets up and manages Google Business Profiles alongside local SEO and AI search visibility. Visit scozey.com to learn more.